The Single Best Strategy To Use For Johnnie Walker Blue Label Ultra
The Single Best Strategy To Use For Johnnie Walker Blue Label Ultra
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The Ultra bottle is the results of a five-year quest by Johnnie Walker’s operator, Diageo, to locate the most sustainable and lightest packaging probable though retaining the luxurious aura of your franchise and its Unique combination of whiskies, which incorporate ultra-unusual Oban, Brora, Royal Lochnagar, and several ghost distilleries.
Diageo is a world chief in beverage Liquor with An impressive selection of brand names across spirits and beer groups.
In line with our investigation, Additionally it is thought for being the planet’s lightest 70cl Scotch Whisky glass bottle at any time unveiled to market place.
We’ve released Distilled 2025 – Checking out the highest tendencies driving consumer conversations around the globe.
We hope that our discoveries will have a constructive effects within the broader industry and assist learn new prospects for lighter, decreased carbon packaging alternate options.”
This new, light-weight bottle is often a issue of exquisite magnificence; but additional importantly, it demonstrates what is feasible In regards to lightweighting glass. We are going to proceed making use of these learnings across our variety, having far more progressive strides as we glance to the way forward for Scotch.”
We hope that our discoveries may have a constructive impression throughout the wider industry and assist learn new opportunities for lighter, decreased carbon packaging possibilities.”
Yes—this collectible edition might be purchased on the internet and transported securely for your doorway with signature affirmation.
With fewer than 888 bottles released globally, Just about every bottle is independently numbered and introduced in the luxurious collector’s situation.
“We didn’t understand what we were being going to have the ability to realize once we got down to press the boundaries of luxurious, and the result is something which several stated wouldn't be achievable.
5 years ago, Johnnie Walker set out with a certain ambition; to maneuver the spirits sector forward. Having found a large number of luxury types had been heading in a new direction – ‘sensitive’, as opposed to ‘major’ – the brand name sought to experiment with one of its most luxurious whiskies. Aiming to push the boundaries of lightweighting glass, all while in the identify of development.
Diageo has submitted filings to possess its granted British isles Patent No. GB2616831 B endorsed as licensable of suitable about the UKIPO patent register, and intrigued parties are invited to ask for a normal royalty free of charge, non-exclusive licence from Diageo.
Said system aims to reduce the pounds of glass in Johnnie Walker packaging. This can have a immediate effect on the carbon emissions of Johnnie Walker packaging, both equally when it comes to generation and transport.
In whisky packaging, luxurious normally usually means large—Feel thick bottles with hefty stoppers that double as trophies with a shelf. Johnnie Walker wishes to upend that pondering and embrace the notion that lithe is magnificent.
We are a world leader in beverage Alcoholic beverages with An excellent selection of brand names throughout spirits and beer.
Dr. Walker sought out liquids from distilleries for example Oban, Brora and Royal Lochnagar, as well get more info as a variety of ghost whiskies, first manufactured in distilleries that have due to the fact shut.
Johnnie Walker got down to advance the spirits industry by experimenting with light-weight glass for its luxury whiskies, inspired because of the pattern towards 'fragile' as opposed to 'heavy' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.